Today is your day Boomer! We grew up in a smoking world Boomers; many of our friends and family lit it up on a regular basis; we even had smoking rooms in high schools, restaurants, and other public places. Then, thankfully the word got out that cigarettes kill and smoking has declined substantially since 2000. Well, guess what? It's back, and it is being perpetuated by our social culture...especially younger stars like Justin Bieber, Ben Affleck, Sean Penn, Dua Lipa, and Charli XCX. And we know how word and images get out nowadays....by social media and influencers! It is scary how quickly cultural trends can spread! But Boomers, before you get the urge...read this: over 45,000 Canadians die each year from smoking-related illnesses like lung cancer, heart disease and respiratory problems. We don't need more of this. But it's young people I am especially worried about; about 1/4 of all high schoolers in Canada vape every day, and it is not a big leap from vaping to smoking. So be smart Boomers, don't get sucked-in (heh, heh, good pun) by social media smoking culture, and live longer and healthier lives. Cheers!