Today is your day Boomer! Ever wonder why companies target Baby Boomers with so much of their advertising? That's because Boomers have about 70% of the disposable income available in North America and many of us love to shop! And of course, there is the old-fashioned way....drive your car to a mall or specific store and shop in-person, or buy conveniently on-line. Because of COVID, we use our computers more and more for this type of thing. According to babyboomers.com, here are the top 7 items our generation buys on the internet: wine, books, healthcare products, skincare, household goods, appliances, and cosmetics. Here is more detail on my favourite: "Baby boomers are very social and often consume wine in social gatherings or small events. Since the 90s, the baby boomer generation has been the driving force of the wine industry. To date, baby boomers tend to make more wine purchases per month than any other generation. Having grown up in a budding wine industry, most baby boomers feel a passion for wine that will remain for years to come." So spend away Boomers, but spend wisely. Remember, high inflation is kicking our butt right now! Cheers.

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