Today is your day Boomer! Is it a fad or a trend? We are in the midst of "Dry January" and we just finished "Sober October"! What? Yup, definitely a trend toward cutting back on alcohol use in our society. But....many people, including Boomers, want the drink but not the hangover or they want to follow the new medical guidelines that say we should not have more than two drinks per week. That means a new way of looking at alcohol. According to Global News, "there are non-alcoholic sour beers, stouts and IPAs. There are ciders, and there are red, white and rose wines. There are also non-alcoholic spirits, which mimic the taste of rum, gin or even absinthe. (Many non-alcoholic products actually contain a tiny amount of alcohol _ 0.5 per cent or less, or around the same as kombucha, while others contain zero per cent.)" I recently bought a bottle of rose wine and it was labelled this way: "light wine" with 25% less alcohol content. And here is one big prediction: Global Market Insights estimates that worldwide, the non-alcoholic beer market was worth more than US$22 billion in 2022 and will be worth almost double that in a decade. "What happened for craft beer in the last five, 10 years, I think will happen in the next five, 10 years for non-alcoholic (drinks),” says a local brewmaster. Wow Boomers, times they are a changin'.....

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